This week, I finally got time to set aside to re-evaluating our USP, that 30 second (or even 10 second) pitch that we all get with those we interact with, that time that can see the future, small talk about something of irrelevance or thrill of the chase.
I decided to relax, follow some our innovation and creativity techniques on myself, so playing on the laptop -> Amiee Mann in background, is helping to set the tone, gratefully borrowed from my wife. I took myself away from the office, switched off from all distractions.
Our current USP:
Hello, my name is Brian Andrews, I work for ID8 Consulting, we help organisations to develop and grow using innovation and creativity techniques. We assist you in developing a culture of innovation in your organisation.
So, has that lost you, or not specific enough, this is the $64,000 question that today’s blog is. I believe it has, hence my workshop for today.
Wonder if you could have a crowdsourcing site for USP propositions, hmm, that’s another days thought.
Essentially a USP –
My Company [ ]
Is developing [ define your offering ]
To help [ target audience ]
Solve [ problem ] – who cares, who has this pain
With [ secret sauce ] our area of differentiation, the ah –ha moment.
I am using this blog post as a method to discover what it is actually we do, how we do it, what it means to our customers, and why you/they should fork over hard earned cash to engage with us. I interject with comments from myself, being critical of my performance but critically not being the Devils Advocate. This is a personal approach to my thoughts on the day, letting ‘The Jedi Force’ *star wars guide me.
My belief that change is positive, it means we are addressing issues, putting our foot forward, change can be radical, stepping off a cliff without a harness or being tethered to anything, most change is incremental, baby steps, and this is the case here.
I decided to turn my open café type client questions on myself, be my own client, and just to talk about issues concerning this project, our USP or what makes us who we are.
A secret sauce is that thing that you do that addresses your clients problems better than anyone else and they know that it’s a better deal for them to give you their money, than to hold onto it once your relationship is established with them.
So what do we do?
We help organisations to innovation and grow – and ???
We assist organisations over the long term to develop a culture of innovation
So what does that mean, are we strategic innovation consultants, magicians, sounds long winded, what on earth does that mean to you; Mr. Joe Public?
We listen to you, understand the importance of your company to you, areas that concern you, this doesn’t necessarily mean product/process/service,
we don’t do finance or HR related areas, better skilled professional s than us.
We build a relationship with our clients, we believe in our process, and understand that we are not in this for the quick turnover, it’s a relationship, shall we dance?
Once we understand the areas of concern, we can help you to address these, innovation is our method of delivery, ID8 Consultants challenge the status quo, getting to understand why do you do it this way.
Would I buy from you?
- But why do we do this? Why be in this business arena?
- What makes it worthwhile to do this?
- Why should you buy from us and not ABC Innovation Consultants?
Our backgrounds are from a wide variety of sectors, food, travel sector, IT networks, software development, project management, construction, engineering.
Nope, who cares… its not something that I would consider
We have worked with small food organisations in north Leinster, animated them to work collaboratively with competitors to develop join a customer awareness campaign, assist them in applications for grant funding, develop and deploy a marketing strategy.
Yes, we are not marketing people (above), but we have to challenge ourselves at times, and this was one such occasion for me.
We used open innovation techniques to develop ideas for mutual benefit for the group. Frequent, short meetings to address issues collectively, and individual meetings to mentor these enterprises.
Sheridans Cheesemongers in the food sector, Snap doing product implementation.
<<Changed over now to listening to Johnny Cash>>
Now the question, are you interested?
Possibly, but what can you do for me?
We worked with Snap, to implement a range of digital software products within the company, this included ePublications, web video, etc..
We have worked with various local development organisations under different programmes to deliver innovation workshops, new business idea generation sessions and mentoring to clients of theirs.
We have worked with established business, to analyse their market environment, follow on techniques to generate new areas for them.
So to condense all this together
Hello, my name is Brian Andrews, I work for ID8 Consulting, we help organisations to develop and grow using innovation and creativity techniques. Do you believe that we can work together?
We listen to you, we understand the importance of your company to you, areas that concern you, Once we both understand the areas of concern, we can help you look at these from a different perspective, innovation is our method of delivery, ID8 Consultants challenge the status quo, getting you to understand why do you do it this way. We build a relationship with you, our client.
We believe that we can make a difference, challenge your ideas, inspire creativity, help you instil a culture of innovation in your organisation.
We have worked with small food organisations in north Leinster, animated them to work collaboratively to develop a joint customer awareness campaign, develop a marketing strategy, assist them in applications for grant funding. We used open innovation techniques to develop ideas for the mutual benefit for the group. Frequent, short meetings to address issues collectively, and individual meetings to mentor these enterprises.
Getting there, follow on work to commence tomorrow